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We’ve all heard the saying, “It’s the thought that counts.” But in the world of community engagement, sometimes, it’s the thought that makes you want to bury your face in your hands and scream into the void. 😳😱 Like congratulating a woman on her pregnancy who isn’t pregnant 🤦‍♀️ or bringing charcuterie to a vegan party 🚫🧀, there are clear do’s and dont’s in the world of CSR. As you prepare for the upcoming giving season, here are a few to consider:

  1. Don’t create a company giving programs that relies only on donations from employees.
    1. Do engage employees in exploring issues that are important to your stakeholders.
    2. Do engage employees in evaluating how the company can have the greatest impact, including causes and organizations to support.
    3. Do provide educational opportunities for employees to learn more about the issues your company is supporting.
  2. Don’t ask your nonprofit partner to plan a service day for your company.
    1. Do consider the time it takes to plan and coordinate a volunteer day and have an open dialogue with your nonprofit partner about what volunteer experiences are most meaningful.
    2. Do invite your nonprofit partner to share their organization’s mission and goals with your employees.
  3. Don’t take pictures or post without consent.
    1. Do talk with your nonprofit partner about how they will be featured in any photos or social media – most often they will welcome the shout-out.
    2. Do understand that many nonprofits may have restrictions on photography and social media in order to protect client confidentiality and safety.
    3. Do embrace the opportunity to elevate the work of your nonprofit partnership by sharing their mission and messaging with your network.

Need help setting up your corporate giving or volunteer strategy? We are here to help! Reach out to us and let’s connect!

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